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Monday, July 5, 2010

What is Web 2.0?

"Web 2.0" is usually linked with web design and web development which help in facilitating some of the interactive features like the collaboration with WWW, user-centre design, interoperability and also the information sharing. Some of the common examples of the Web 2.0 are the blogs, wikis, sites which share the video, social networking sites, web application, hosted services and some of the web base communities. With the help of Web 2.0 a user can interact with the other users in an easy manner.
Advantages of Web 2 Design Style
It offers you the incredible looking templates for the website designing.
It also offers some of the giant and catch logos which help in grabbing the concentration of the visitors.
It also offers colourful fonts which can be used in the contents of the web pages. It is also offering the glowing fonts which also make a good impact in the mind of the visitors.
If you want to announce some special news then you can make use of the fluorescent colour boxes. These boxes can be easily noticed by the visitors.
Style can be produced with fewer tables and less web pages and hence the pages will be light in weight.
XHTML coding is becoming popular and familiar to the people and hence the craze of Web 2.0 is increasing day by day and it is getting accepted by the newer browsers which are coming in the market.
The best thing about the Web 2.0 is that it is supported by all the modern mobile phones which have the facility on net on phone. Hence it becomes easier for the people.

Sunday, July 4, 2010

What are SEM and SEO?

Search engine marketing, or SEM, is a type of web marketing which help in the promotion of the websites by increasing their visibility in the search engines and other result pages. They generally make use of the paid inclusion, contextual advertising and the paid placement for this purpose.
Search engine optimization (SEO) is the procedure of improving the amount or superiority of traffic to a network site from search engines via "natural" search. Basically, SEO is opposite of the SEM which mainly deals with the paid inclusion.

Difference between SEO and SEM

SEO is basically a procedure which helps the businessman to make his page more search engine friendly. While on the other hand SEM is a technique of getting the higher rank in the search engines. Some of the techniques which are involved in it are submission of your links to the engines, making the request for the back links and the most common is SEO.

Relationship between SEO, SEM, and Internet Marketing
It is clear till now that SEO is a part of SEM and SEM is just like the expansion of the internet marketing. If you want to market your products and services over the internet then you have to take care of all the techniques like the web marketing, online marketing and the Internet marketing. Internet marketing not includes only the promotion of the website but also includes other aspects like the sales on net, advertising, designing, developing, technical and creative aspects.
At last it can be said that SEM and SEO are very tightly related to each other but within the constraints of the internet marketing.