Thursday, September 1, 2011

Common Hosting Problems

•Bad hosting prevents customers from finding you and may prevent your site from getting and staying fully indexed in the search engines.
•Some hosts will not let you change some of your site
•Some hosts configure incorrectly with the wrong clock time or sending DNS errors that prevent your site from being indexed. A server header checker can be used to ensure your clock time is not way off and your home page provides a 200 code and non existent pages provide a 404 error
•One can also use Web Bug or the Firefox Live HTTP Headers extensions to check HTTP headers.

Dedicated Vs Shared Hosting

Dedicated hosting is typically far more expensive when compared to share hosting. Shared hosting places many domain names on the same IP address & same server, whereas dedicated servers allow you to place just your stuff on a server. If you are going to make major investments into the web then it may be worth to buy a reliable dedicated server. As in shared hosting you have no security for your web site. In shared hosting there are chances of invading your web site by other spammers hosted on that same server but in the dedicated servers your web site is more secure as you have total access over the server.

Host in Your country

Getting regional focus in the search results can also be a better idea. Many major search engines give websites a relevancy boost if it hosted in the same location as the local search market. If you are promoting a site primarily geared toward Japan, it should not be hosted in UK.

Monday, July 5, 2010

What is Web 2.0?

"Web 2.0" is usually linked with web design and web development which help in facilitating some of the interactive features like the collaboration with WWW, user-centre design, interoperability and also the information sharing. Some of the common examples of the Web 2.0 are the blogs, wikis, sites which share the video, social networking sites, web application, hosted services and some of the web base communities. With the help of Web 2.0 a user can interact with the other users in an easy manner.
Advantages of Web 2 Design Style
It offers you the incredible looking templates for the website designing.
It also offers some of the giant and catch logos which help in grabbing the concentration of the visitors.
It also offers colourful fonts which can be used in the contents of the web pages. It is also offering the glowing fonts which also make a good impact in the mind of the visitors.
If you want to announce some special news then you can make use of the fluorescent colour boxes. These boxes can be easily noticed by the visitors.
Style can be produced with fewer tables and less web pages and hence the pages will be light in weight.
XHTML coding is becoming popular and familiar to the people and hence the craze of Web 2.0 is increasing day by day and it is getting accepted by the newer browsers which are coming in the market.
The best thing about the Web 2.0 is that it is supported by all the modern mobile phones which have the facility on net on phone. Hence it becomes easier for the people.

Sunday, July 4, 2010

What are SEM and SEO?

Search engine marketing, or SEM, is a type of web marketing which help in the promotion of the websites by increasing their visibility in the search engines and other result pages. They generally make use of the paid inclusion, contextual advertising and the paid placement for this purpose.
Search engine optimization (SEO) is the procedure of improving the amount or superiority of traffic to a network site from search engines via "natural" search. Basically, SEO is opposite of the SEM which mainly deals with the paid inclusion.

Difference between SEO and SEM

SEO is basically a procedure which helps the businessman to make his page more search engine friendly. While on the other hand SEM is a technique of getting the higher rank in the search engines. Some of the techniques which are involved in it are submission of your links to the engines, making the request for the back links and the most common is SEO.

Relationship between SEO, SEM, and Internet Marketing
It is clear till now that SEO is a part of SEM and SEM is just like the expansion of the internet marketing. If you want to market your products and services over the internet then you have to take care of all the techniques like the web marketing, online marketing and the Internet marketing. Internet marketing not includes only the promotion of the website but also includes other aspects like the sales on net, advertising, designing, developing, technical and creative aspects.
At last it can be said that SEM and SEO are very tightly related to each other but within the constraints of the internet marketing.

Friday, June 25, 2010

Global Link Popularity

Global Link Popularity: An another important SEO item

Link Popularity is a score that is given to a web page from another similar theme website with an anchor text (your keyword or phrase) to drive traffic to your website, it is also an important factor when search engines like Google Rank websites for a particular keyword and allot PR (Page Rank) to a website. Search engines consider link popularity, relevancy and link text while assessing incoming link for a website.

Content is the King

Writing good content for a website is all about telling search engines that your website is the best information resources on the particular topic on internet. Content should be original, informative as well as architecture should be supporting your business theme.

Thursday, May 6, 2010

Understanding the Search Engine

The Goal of Search Engine
Many People think search engine have a hidden agenda. This simply is not true. The goal of search engine is to provide high quality content to people searching the internet. Search engine with the broadest distribution network sell the most advertising space. As I write this, Yahoo! And Google are considered the search engines with the best relevancy. Their technologies power the bulk of web search.

The Problem Listing a New Site

The biggest problem new website have is that search engines have no idea they exist. Even when a search engines find a new documents, it has hard time determining its quality. Search engines really on links to help determine the quality of a document. Some engines, such as Google, also trust website more as they age. The following bits may contain a few advanced search topics. It is fine if you do not necessarily understand them right away. The average webmaster dose not needs to know in depth search technologies. Some might be interested in it, so I wrote a bit about it.

Parts of a Search Engine

While there are different ways to organize web content, every crawling search engines has the same basic parts .Each consists of:

• A crawler
• An index (or catalog)
• And a search interface

Crawler (or Spider):

The crawler does just what its name implies. It scours the web following links, updating pages, and adding new pages when it comes across them. Each search engine has periods of deep crawling and periods of shallow crawling. There is also a scheduler mechanism to prevent a spider from overloading servers and to tell the spider what document or crawl next and how frequent to crawl them.

Rapidly changing or highly important document are more likely to get crawled frequently. The frequency of crawl should typically have a little effect on search relevancy; it simply helps the search engines keep fresh content in their index. The home page of might get crawled once every 10 minutes. A popular rapidly growing forum might get crawled a few dozen times each day. A static site with little link popularity and rarely changing content might only get crawled once or twice a month.

The best benefit of having a frequently crawled page is that you can get your new sites, pages, or projects crawled quickly by linking to them from a powerful or frequently changing page.

The Index

The index is where the spider is collected data is stored. When you perform a search on a major search engines, you are not searching a web, but the cache of the web provided by that search engine’s index.

Reverse Index

Search engines organize their content in what is called a “reverse index.” It sorts web documents by words. When you search Google and it displays 1-10 out of 143,000 website it means that there are approximately 143,000 web pages which either have the words on them, or have inbound links containing them.

Search engines do not store punctuation, just words. The following example reverse index is overly simplified for clarity. Imagine each of the following sentences is the content of a unique page.

The dog ate the cat.
The cat ate the mouse.

Word Document Position
The 1,2 1,1,4,1
Dog 1 2
Ate 1,2 3,3
Cat 1,2 5,2
Mouse 2 5

Stop Words

Words which are common do not help search engines understand documents. Exceptionally common terms, such as the, ate called stop words. While search engines index stop words, they are not used to determine relevancy in search algorithms. If I search the cat in the hat search engines may insert wildcards for the words the and in, so my search will look like “*cat**hat”.

Index Normalization

Each page is standardized to a size. This prevents longer pages from having an unfair advantage by using a term many more times throughout long page copy. This also prevents short pages for scoring arbitrarily high by having a high percentage of their page copy composed of a few keywords phrases. Thus, there is no magical page copy length which is best for all search engines.

The uniqueness of page content is far more important than the length. The three best purpose for page copy are:

• To be unique enough to get indexed and ranked in the search result.
• Create content that people find interesting enough to want to link at.
• Convert site visitors to subscribers, buyers, or people who click on ads.

Not every page is going to make sales or be compelling enough to link at, but if in aggregate many of your pages are of high quality over time it will help boost the rankings of every page on your site.

Term Frequency

Term frequency (T.F.) is a weighted measure of how often a term appears in a document. Terms which are frequently occurring within a document are thought to be some of the more important terms for that document.

Search Interface

The search algorithm and search interface are used to find the most relevant documents in the index based on the search. First the search engines tries to determine user intent by looking at the words the searcher types in. These terms can be stripped down to their root level—drop ing and other suffixes- - and checked against a lexical database to see what concepts they represent. Terms which are a near match will help you rank for other similarly terms. For example, using the words swims could help you rank well for swim or swimming.

Search engines can try to match keywords vectors with each of the specific of terms in a query, or try to match up with the related concepts to the search query as a phrase if the words in the query are seen as part of a larger conceptual unit.

Wednesday, March 24, 2010

IT Outsourcing

IT outsourcing is what to do when, otherwise, their perspectives on products and services that are not able to offer. Many business owners think they need to know everything. They fear they can not provide all services under the sun.

Best of the computer industry is that there are a lot of people that can be used for outsourcing services. When lit, the concentration should be on getting the business. You need to spend time networking and relationship marketing.

Time to take time for it, has to rely on outsourcing services - which simply is not enough to learn everything that was requested.

Instead of losing the deal, who wants to be able to offer potential customers the services they need. For this, they are essentially two alternatives for IT outsourcing services:

1. Show the reference working relationships with other technology providers in its niche area
2. Establishing partnerships and subcontracting relationships

The quickest and easiest to configure their IT outsourcing services is the creation of partnerships and subcontracting relationships. This is a fast and effective way to address the issue.

Of course, if you continue to receive many requests for the same type of IT services, then you probably should consider getting the skills to offer in the house. When there is a need large enough, then the time and money invested to make sense. Until then, however, outsourcing is the best option.

Bottom Line on Outsourcing services

Like it or not you can not know everything. When prospects ask for services not provided, instead of losing the deal, look to outsourcing of IT services in place. Reference Building relationships with other segments of IT service providers or setting up subcontractor or partnership agreements. This way you keep your client and be open to the possibility of offering the service itself to the road.

When you hear the term outsourcing, your first thought might be the outsourcing of programming and application development to India, Europe, or Ukraine. The issue of moving jobs overseas to such countries has been a hot political issue. This outsourcing has led to a boom in technology abroad, but it has undoubtedly hurt the development of programmers and professionals here in the U.S.. This has also created unexpected delays, additional costs and even legal costs when projects where not completed on time.

However, the term actually describes the decision to have another solutions provider of information technology management of part of the activities of the department. And the range of services can be anything from the network to monitor the hardware maintenance business. Of course you can outsource your IT services solutions for information technology providers in Boston and New York.

Outsourcing is increasingly necessary due to the growth of small and medium enterprises. Large companies can afford the cost of implementation and management of information technology. IT services are increasingly complex based devices due to the integration of Internet and web-based applications. Since the large companies have the financial resources and internal IT staff, who may be able to handle the demands of technological advances. Even large IT departments, however, still face challenges in finding staff with expertise, and may even appear to outsource some of their tasks in information technology.

For small and medium enterprises with an IT staff of 4 to 10 administrators, programmers and administrators, it is almost impossible to manage all IT services. Are strained to the limit to establish networks that can include wireless connectivity and connections through Internet connections vulnerable. The monitoring of network performance and other management tasks as mundane as help desk may be too much for management. And this is assuming that the company has staff with the necessary skills. Many people working IT staff may face language problems.

Offshore Application Development

Outsourcing software application development can provide some benefits when particular types of programming in question. The availability of cheaper programmers can lead to faster product development and in the past, maybe in the budget. The companies do not face the issue of finding and hiring the right programming star when outsourced to a company that has that talent in place, ready to go. With the fall of U.S. dollar However, not much of a deal to outsource programming activities nowadays. The cost of developers in India is growing 10% per year.

Some IT services can not be shipped offshore or overseas. Design and implement a network for example, is in the hands of an intense collaboration with department managers and business managers. Expectations must be clear and the supplier must be legally responsible. Even the remote control and IT security can be ineffective when managed by someone 12 time zones away. If the competent personnel during the day are hard to find, the change of the night can leave much to be desired in terms of competition.