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Sunday, July 4, 2010

What are SEM and SEO?

Search engine marketing, or SEM, is a type of web marketing which help in the promotion of the websites by increasing their visibility in the search engines and other result pages. They generally make use of the paid inclusion, contextual advertising and the paid placement for this purpose.
Search engine optimization (SEO) is the procedure of improving the amount or superiority of traffic to a network site from search engines via "natural" search. Basically, SEO is opposite of the SEM which mainly deals with the paid inclusion.

Difference between SEO and SEM

SEO is basically a procedure which helps the businessman to make his page more search engine friendly. While on the other hand SEM is a technique of getting the higher rank in the search engines. Some of the techniques which are involved in it are submission of your links to the engines, making the request for the back links and the most common is SEO.

Relationship between SEO, SEM, and Internet Marketing
It is clear till now that SEO is a part of SEM and SEM is just like the expansion of the internet marketing. If you want to market your products and services over the internet then you have to take care of all the techniques like the web marketing, online marketing and the Internet marketing. Internet marketing not includes only the promotion of the website but also includes other aspects like the sales on net, advertising, designing, developing, technical and creative aspects.
At last it can be said that SEM and SEO are very tightly related to each other but within the constraints of the internet marketing.

10 comments:

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  2. These SEO techniques can offer reliable and sustainable results, but it is not the big ideas PPC and social media now a days good for you.

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  4. Nice Post! It is the process by which a search engine experts brings your business website to rank high among the search engines like google, msn, yahoo, etc.

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  5. Products and services marketing over the internet can boost your turnover. However, before you must careful about seo services techniques like the web marketing, online social media marketing and the Internet marketing. These techniques can be beneficial for your business.

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